16 years in online marketing, helping e-commerce brands grow through expertise, data, and results.
Full-funnel PPC across search, display, shopping, and video — driven by data, strategy, and business goals.
Performance is continuously analyzed, tested, and optimized while ensuring seamless integration with XML feeds. PPC expertise dates back to 2009, with deep knowledge of Google Ads, Microsoft Ads (Bing), and Sklik (local Czech PPC).
Always focused on achieving defined business objectives.
Extensive hands-on experience with Google Shopping and Performance Max campaigns in Google Ads ensures optimal results and continuous improvement.
Helping e-commerce stores connect and match products with price comparison platforms.
Analyzing and optimizing performance across categories, brands, and individual products to improve visibility and sales. Adjusting XML feeds to meet platform requirements and ensure all key parameters are correctly set.
With experience in price comparison platforms, managing listings across Idealo (DE, AT, FR, IT), Geizhals (AT, DE), Trovaprezzi (IT), Heureka (CZ, SK), Arukereso (HU), Compari (RO), Ceneo (PL), and Ceneje (SI), including advanced feed optimization in XML feed manager tool for peak visibility and sales performance.
As an external online marketing manager, I help businesses drive performance and maximize ROAS (or POAS).
I provide strategic oversight, ensuring your marketing efforts are data-driven, optimized, and aligned with business goals. I evaluate marketing effectiveness, oversee agencies and specialists.
Additionally, I support in-house teams by enhancing their expertise and implementing best practices.
With 16 years of experience, I bring a results-oriented approach.
Uncover growth opportunities with a full audit of your digital marketing performance, strategy, and channel efficiency.
Includes a full audit and a two-hour consultation to review findings and provide actionable recommendations.
Get expert insights and strategic guidance to optimize your marketing efforts.
YouTube video campaigns are among the fastest-growing formats in digital advertising.
Comprehensive campaign planning, setup, and management to maximize reach and engagement. Performance is continuously monitored and optimized.
Reach your audience across all screens — including smart TVs — with data-backed targeting and performance optimization
Successfully expanding into Czechia and Slovakia requires local insight, proven tools, and performance-first execution.
With more than 16 years of experience in the Czech market, I help businesses successfully enter and grow in these regions.
Ensuring effective presence by combining global channels such as Google Ads, Meta Ads (Facebook, Instagram), and Microsoft Ads, with local specifics like Sklik, Seznam, Zboží.cz, and Heureka to maximize visibility and conversions.
Beyond advertising, I provide insights into SEO (local search engine), emailing (strong local freemail provider), conversion rate optimization (CRO), helping businesses adapt their checkout process, pricing strategies, and website localization to better fit Czech and Slovak consumer expectations. Additionally, I advise on market norms and preferred e-commerce options.
Services include market research, ad localization, campaign setup, XML feed optimization, and strategic consulting for a seamless and profitable expansion.
Hands-on performance marketing experience in Poland and Hungary — supporting Central European expansion strategies.
Working in online marketing since 2009, with experience spanning from small e‑commerce businesses to managing digital marketing for high-revenue e‑shops.
Starting with individual channel management, later progressing to a strategic role overseeing overall digital marketing, including performance analysis and continuous optimization.
When crafting marketing strategies and analyses or leading online marketing initiatives, extensive expertise is applied across multiple areas:
SEO, email marketing and newsletters, social media advertising, as well as UX, conversion rate optimization, and omnichannel sales.
While I don’t manage these channels standalone, my cross-channel expertise helps drive better results across paid media.