16 years in online marketing – focused on growth and efficiency.
Managing performance marketing for Sportega across 13 markets, including Germany, Switzerland, Austria, Czechia, and Poland.
5 years as Online Marketing Manager at Bata CZ & SK.
Expert in performance marketing growth and international expansion.
Online performance marketing for the e-shop Sportega:
An e-shop offering sports equipment for hockey, tennis, badminton, cycling, running, and other sports,
You can read about us in Forbes - Forbes.cz,
Driving €20 million in revenue through cross-border performance marketing in 13 markets: Germany, Switzerland, Austria, Czech Republic, Slovakia, Poland, France, Hungary, Italy, Belgium, the Netherlands, and Slovenia.
I improved the return on investment in performance online marketing:
Doubled ROAS in the Czech Republic (204%),
Tripled ROAS in Slovakia (314%),
Planned and led digital branding campaigns that reached millions of users in these markets.
Online performance marketing for the experience agency Adrop:
An experience agency company offering adrenaline-driven gifts — tandem skydiving, hot air balloon flights, bungee jumping, wind tunnel experiences, and many more,
Performance marketing in two markets: the Czech Republic and Slovakia.
The Czech Republic and Slovakia are my home markets, where I have 16 years of experience in online marketing across various channels.
I have expertise in performance online marketing in the affluent DACH region – Germany, Switzerland, and Austria – as well as in France, Poland, and Hungary.
I also have fundamental experience in performance online marketing in Italy, the Netherlands, Belgium, Slovenia and Romania.
Managing ad channels that drive €20 million+ in annual e-commerce revenue across Europe.
16+ years in online marketing, helping e-commerce brands grow through performance and strategy. I have experience in online marketing for large and medium-sized e-shops, focusing on managing performance marketing, PPC advertising, product comparison sites, and YouTube video campaigns.
I also have experience and knowledge in other areas of online marketing and related fields, which I do not actively offer – social media advertising, SEO, UX, email marketing, and affiliate marketing. Additionally, I have experience managing a small team.
For five years, I led the online marketing of Bata in the Czech Republic and Slovakia. Currently leading performance marketing at Sportega (13 markets, €20 million revenue), managing performance marketing at Adrop (2 markets, €4 million revenue) and consulting for other B2C brands.
